Daniel Hall

About Me

I came into the industry by accident. I was working in Marketing at West Ham United Football Club when Google headhunted me and flew me to Ireland for an interview to be an Account Manager. I turned the job down as my girlfriend at the time did not want to move to Ireland and having taken the exams to be prepared for the interview, I ended up moving in to the industry at an agency in Essex (England) shortly after.

The agency quickly became the biggest Insurance focussed agency in the country with the results that I was achieving and the companies reputation grew massively across the industry.

I left to pursue my dream of launching an internet start up but, in the meantime, to pay my bills, I freelanced on the side. By the time the start-up was ready to launch I was earning a huge amount from freelancing, so I decided to carry on freelancing instead.

In about 2014 I stopped taking on direct clients as I was white labelling my services for several agencies around the world and the work they were sending me kept me more than busy.

In 2018 that all changed. The biggest agency that I worked for took away access to his accounts without warning and asked me to half my fees to keep working with him or he would move to using software. I refused and subsequently I had the agency owner approach me several times over the next 12 months try to get me back but he had burnt those bridges. The same year, the owner of the second biggest agency that I worked for got arrested for rape and his agency lost about three quarters of their clients, overnight, as a result. Within a few months half of my business had gone. It was then I decided not to work with agencies anymore. It took me a few months to get back on to Upwork but as of the end of 2018 I started taking on clients through Upwork again.

2018 was a terrible one for me but by the end of 2019 I had recovered back to where I had been. Covid gave my business a knock in 2020 with a lot of clients either pausing their ads for a few months and some even going out of business completely. And 2021 was my best year ever – by far.

From 2012 until writing this in 2022 I’ve NEVER received a negative feedback on Upwork. In EVERY account that I’ve EVER worked on where I’ve been given free reign to manage how I want (and not micro-managed just doing what the client has told me to do) I’ve improved results substantially. There have only been 2 accounts out of 500+ that I’ve worked on that I’ve not improved and both of them were clients who told me what I should be doing rather than letting me actually manage the accounts how I would usually. In both instances I told them it was pointless me working for them and I quit within a month.

I’ve managed several Fortune 500 accounts, I’ve managed famous non Fortune 500 branded accounts and I’ve managed accounts for every type of business that you can imagine.

All My Upwork Feedback On One Page

I have never received negative feedback on Upwork and I have performed hundreds of jobs on the site. You can see my feedback on this link (https://www.upwork.com/freelancers/danhall)

or you can see all of it below:

Results

Below is a video that I created in 2020 that shows some of my results along with information about me:

You can see my Upwork reviews on the Reviews page on my website or directly from my profile here:

https://www.upwork.com/freelancers/danhall

With the results I’ve attained and the feedback that I’ve received, it’s fair to say that I’m the best in the world at what I do.

The Ones That Left

I VERY RARELY lose clients but when I do it is not due to performance.

One of my first clients on Upwork (or Elance as it was back then) had me manage a plumbing account in the North West of England. I managed it for a few months until they had a Google Account Manager say that they should be doing things completely differently. Stupidly they listened to his advice, preceded to call me rubbish at my job and a lot of other unsavoury things. Two years down the line and after having worked with SEVEN other people, they approached me saying they had made a mistake and that I was producing BY FAR the best results they had ever produced and would I work for them again. Whilst I wanted to tell them to shove it where the sun don’t shine, I could earn some decent money by managing them again and many years down the line I am still managing their account.

A good spending Hearing Aid client of mine from Australia left me because his Business Coach told him he needs to have an agency manage everything and not freelancers. Dealing with freelancers was too time consuming apparently. After several years he came back to me at the end of 2020 stating that no one had ever got results like I had for him so he is going to ignore his business coach and re-employ me. He is still a client of mine today.

An agency that I worked with for 7 years took me out of his MCC without warning and asked me to half my fees otherwise he was going to use software. This was someone I had a good friendship with, had met when I was in Australia and who I had always produced results for. In the year that followed I was messaged several times by the agency owner asking if we could work together again but I just ignored his emails.

The above are just some examples, I could list many more. But the fact of the matter is that the grass isn’t always greener and when people do leave they nearly always message me later down the line asking me to work for them again because they could not find anyone who could produce results like me.

In 2021 I lost two big clients who both left me because they hired someone in house to save money. In both instances I still had access to their accounts for a few days after so I’m able to show screenshots of how they performed when they left:

Changes by new guy

Me managing the account

New person managing the account

Results In House vs Us

As you can see, their results declined significantly when they left me to go in-house. Whilst neither of those companies have approached me to work for them again at the time of writing this, one of them did recommend me to a friend a few weeks after I stopped working with them (who I subsequently declined the opportunity to work with).

Jobs That I Will And Won’t Take On

I only take on accounts that are already spending over $5k per month.

I am not interested in working for agencies.

I am not interested in accounts spending less than $5k per month.

I do not work on an hourly basis. My fees are 10% of spend plus a set up fee.

I am not interested in audits, only management work.

I will only build accounts that I go on to manage. I will not build accounts that I do not manage.

Join The Waitlist

At the time of writing this in January 2022 I am not currently taking on new clients. I am at capacity and I’m turning down work left right and centre. Due to this I have started a waiting list. If you would like to get added to the waiting list for when I do have availability again then please message me on LinkedIn:

https://www.linkedin.com/in/daniel-hall-74307414/

I’m incredibly in demand due to the results I achieve and the feedback that people have left for me. I get asked to manage about 100 accounts per week across Upwork, LinkedIn and email. As you can see from the below, I’ve turned down 1752 jobs on Upwork in the past year where clients have directly approached me to work on their account.

No
Recommendations Please

Whilst I appreciate my clients recommending me to people they know, it just causes an awkward conversation. I get offered 100+ clients per week so I only take on clients with big budgets. Most of the accounts that come to me via recommendation are tiny accounts and they are just not of interest. I’m just one man, with limited time so I have to turn them down. This then annoys the person who contacted me and the person who recommended me. So it’s easier for everyone if you just don’t send any recommendations my way.

Blog Posts

I used to write a lot of blog posts when I worked a 9 to 5 job for an agency back in 2011 but since working for myself and continually working 14 hour days I rarely have the time to write them anymore.

Here are some that I did find the time to write though:

http://danielhall.tech/advert-text-is-irrelevant-in-2021/

http://danielhall.tech/click-fraud-technology-is-the-fraud/

http://danielhall.tech/time-related-messaging-next-generation-adwords-tactic/

Google Account Managers

Every month I get at least two companies approach me saying that they have been working with Google to optimise their campaigns, their results are now the worst they have ever been, and they need help correcting this. Even worse, I’m regularly asked to audit accounts and you can always spot a “Google built account” immediately because the campaigns are thrown together in about 10 minutes, with absolutely no care about the results whatsoever.

These people trust Google because “it’s Google” and then they learn the hard way that the people at Google are only out to help themselves and not them.

This is where I come in. My interests are your interests. My aims are to ensure you get the best ROAS / CPA and to do so in a manner that causes you the least inconvenience. If I do this, I keep you happy and keeping you happy means I keep you as a client. Staff at Google on the other hand have to keep Google happy to keep their jobs. And how do they keep Google happy? They need to get you to spend the most that you can, and they need to push you to spend money in areas that Google are not currently earning enough in. The results you attain are secondary. So, whilst I work for you, agency reps are only working for the interests of Google.

Luckily (or unluckily for me) I’ve had to deal with Google Reps since 2011 and I’m used to their car sales tactics. So I act as a buffer between you and them. I use my experience and knowledge of Google Ads to see through their lies and I only implement things that benefit you.

Google Support

Probably the worst support you will ever have to deal with. They are poorly trained and could not care about your problems. They just want to get people off the phone / chat / email so they can move on to the next person.

Luckily for you, it’s me that deals with them and you do not have to go through this stress. I chase and chase Google Support until issues are resolved. In 2021 I was even able to get an account suspension overturned for “circumventing systems” where every article and forum online will tell you that this is impossible and it cannot be done. It took over a month and about 20 long emails to different departments, but I got it done.

If you have an issue that needs sorting with Google then I’ll get it sorted for you.

Charity Work

I do a lot of charity work. When the pandemic started I spent £36,000 of my own money to create a free site for people to use that would help them overcome the issues with working from home. This was featured on numerous sites such as Fast Company:

https://www.fastcompany.com/90555094/tools-to-stop-burning-out-from-remote-work

Prior to this I have launched a series of other free sites aimed at helping those less fortunate, such as Quick Money Alternative which was featured in the UK press:

http://www.independent.co.uk/money/loans-credit/new-website-aims-to-help-payday-loan-victims-8554722.html